Blog

Do I need a Privacy Policy?

If you’ve worked with us — or you’re about to — for a website project, you’ll at some point be introduced to the Privacy Policy. ...

Why Your Website Hosting Provider Matters

At some point during a website project with Website Muscle, we’ll inevitably discuss website hosting with you. That’s because you can’t launch a website without ...

What’s a Wireframe?

At the start of every web design project with Website Muscle, you’ll hear us refer to the wireframe. But you may not be 100% certain ...

Is Your Website ADA Compliant (and Does it Need to Be)?

We’re sure you’re aware that Title III of the Americans with Disabilities Act (ADA) requires brick-and-mortar establishments (“places of public accommodation”) to remove any “access ...

Done is better than perfect

So many small business owners fall into the trap of perfectionism. But we all know what happens when we get too picky — a big ...

Clarify Your Marketing Message | Step 7: Success!

The last step in clarifying your marketing message, Success!, is where you describe what happens when a customer does decide to choose your business. You ...

Clarify Your Marketing Message | Step 6: Failure

In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of ...

Clarify Your Marketing Message | Step 5: Determine Your CTAs

Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. We’re thinking ...

Clarify Your Marketing Message | Step 4: Share Your Process

If you could narrow your process down to three or four compelling and concise steps, what would those be? If you can share your process ...

Clarify Your Marketing Message | Step 3: Introduce Yourself

In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we’re going to talk about your company for the first time. ...

Clarify Your Marketing Message | Step 2: Address the Problem

In our last post, we talked about the customer being on the road and encountering a problem. In Step 2 of Clarify Your Marketing Message, ...

Clarify Your Marketing Message | Step 1: Identify Your Customer

One of the biggest opportunities that I see for small businesses to grow is to Clarify Your Marketing Message. The first step is to identify your customer, ...

Clarify Your Marketing Message | Overview

We’ve been building websites for about 10 years, and the biggest problem we’ve seen in our industry is that most small- to medium-sized businesses don’t ...

Is Link-Building Still a Thing, and Does it Work?

Does link-building still work? Does link-building bring back memories of a bygone era? Some would have you believe link-building is an obsolete SEO tactic… either ...

Book Review: Building a StoryBrand

Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their ...

10 Point SEO Best Practices Checklist

Make sure all of your content is meeting Google’s rules and won’t drive away your visitors.

The 2 Most Important Things to Know Before Starting a Website Project

There are two things to know before starting a website project. Start by asking yourself these questions.

The 3 Best Questions for Your Web Designer

We’ve come up with some simple questions for your web designer that any agency worth your time should be able to answer easily.

How to Plan Website Projects

Here are some tips on how to plan website projects so they will succeed, and how to get the most out of your website team.

How to Develop a Keyword Strategy for Your Website

If you’re at all familiar with SEO and online marketing, then you probably know that keywords are crucial to Google’s ranking system. Determining which keywords to ...

10 Tips for Getting the Best Logo Ever from 99Designs

Sometimes clients don't have the experience they could have with 99Designs. Here are 10 tips for getting the most out of your contest, and the ...

Domain Names, Hosting, Email, Oh My!

Your domain name, hosting account, and professional email are crucial components to launching your business website. What the heck does all that mean? I’m not ...

Why It’s Important to Define Your Target Market

If you haven't defined your target market or created a buyer persona for your business, your marketing efforts aren't as effective as they could be.

5 Ways to Climb the Google Rankings

5 Ways to Climb the Google Rankings. We’ve come up with five tips that will help you develop your online authority and improve your search ...

How Long Does It Take To Rank on Google?

Reaching the top of the search engine rankings will not happen overnight. It's a process, not a magic trick.

The Dos and Don’ts of Reposting Articles in Your Blog

What's the etiquette for reposting someone else's article into your blog? Is it a good idea?

The Benefits of an FAQ Page

Small business owners, you can save time and simultaneously build trust in your customers with one simple website tool: a valuable and informative FAQ page.