If you have anything of value on your computer, we sure hope you’re backing up. No, it’s not the most exciting thing to spend your time on, but taking the time for one day and figuring out a secure backup system that works for you can prove priceless. Of course, as your website designer, we [...]
4 Questions to Ask your Web Designer
By Sam Nelson - January 22, 2013
Some essential questions you’ll want to use when considering your new website designer… Question 1: How do you work? Let me understand your process. First of all, if the web designer has no immediate answer to this, it’s a red flag. Without a defined process, you don’t know what you’re getting, or when you’re getting [...]
Is Google Ruining Your First Impression?
By Sam Nelson - December 6, 2012
For over a year now, Google has been quietly changing title tags and substituting them for ones they believe are more relevant. Is your website in danger of being altered by Google? Let’s back up for a minute and make a few things clear. Title Tags Defined Title tags contain the text you see in [...]
Turning Browsers into Buyers
By Sam Nelson - June 14, 2012
We’re not talking about web browsers (for once) – we’re talking about converting your audience into bona fide customers. Now that you’ve gotten your [clear, concise, informative] content up and running, let’s ensure your readers take ACTION! (Click here if you haven’t read our previous post about How to Write Good Content.) First Things First [...]
How to Write Good Content
By Sam Nelson - June 13, 2012
We make it our business to know Google…very well. One thing we constantly hammer down on our clients is the benefit – nay, NECESSITY – of quality content on your website, both for Google ranking purposes AND to appeal to your ideal customers (and get you more business). Content is King, as they say. (We [...]
How Google Search Works
By Sam Nelson - April 24, 2012
Matt Cutts of Google just released a great video on how Google search works. If you are interested in how to rank sites, it is required viewing! In this video, Matt discusses the following: Google’s ranking and evaluation process The crawling and analysis of a site Crawling timelines, frequencies and priorities Check out the video [...]
Google Penalizing Sites for Over-Optimization
By Sam Nelson - April 23, 2012
Word on the street is that Google will soon be penalizing websites for over-optimization. In other words, any attempts to trick Google into ranking your site for certain keywords and phrases by using spammy tactics will be thwarted. Google’s no dummy, y’all. And this just reinforces the fact that, whether you like it or not, [...]
Photography, and Why You Need It
By Sam Nelson - February 13, 2012
By now you probably know that one of the most important aspects of a successful small business is RELATIONSHIPS. Pretty much everything you do as a small business owner should be motivated by and centered upon a desire to build stronger relationships with your customers and potential customers. You might be surprised to learn that [...]
The Benefits of a FAQ Page
By Sam Nelson - January 31, 2012
What’s one thing small business owners lack? TIME. Your time is very important to you – we get it. And if you’re like most small business owners we know, customer relationships rank pretty high too. Well, here’s one very important (and easy!) way you can save time and simultaneously build trust in your customers: An [...]
4 Easy Ways to Boost Your Online Visibility
By Sam Nelson - January 5, 2012
If you’re a business owner, hopefully you’re already aware of the necessity of a clean, modern website. And if you’ve talked to us at Website Muscle, you probably also know that VISIBILITY is a crucial element. Not all websites are created equal – just because you have one doesn’t mean people are seeing it. Don’t [...]