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Business Growth

Clarify Your Marketing Message | Step 2: Address the Problem

In our last post, we talked about the customer being on the road and encountering a problem. In Step 2 of Clarify Your Marketing Message, we need to identify exactly what that problem is before we can help our customer solve it.

Business Growth

Clarify Your Marketing Message | Step 1: Identify Your Customer

One of the biggest opportunities that I see for small businesses to grow is to Clarify Your Marketing Message. The first step is to identify your customer, which we do with two simple categories.

Business Growth

Clarify Your Marketing Message | Overview

We’ve been building websites for about 10 years, and the biggest problem we’ve seen in our industry is that most small- to medium-sized businesses don’t have a clear message for customers. A big part of our job has become helping businesses create and clarify their marketing message.

Education

Is Link-Building Still a Thing, and Does it Work?

Does link-building still work? Does link-building bring back memories of a bygone era? Some would have you believe link-building is an obsolete SEO tactic… either …

Business Growth

Book Review: Building a StoryBrand

Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their customers. In Building a StoryBrand, our team learned how to use a framework to tell stories that capture clients’ attention — and their business.

Company Culture

The 5 Top Mobile Apps That Run Our Business

We use these 5 mobile apps to make sure we get things done, take care of our clients, and remember to pick up the groceries on the way home.

Business Growth

How to Write a Super Effective Case Study

We’ve done our fair share of trial-and-error on what makes a great case study. The framework and tips here are designed to create effective case studies easily.

Case Studies

Pacific Summit Energy: A High Energy Case Study

PSE needed a website that showed off their capabilities and showcased the markets they specialized in.

Education

10 Point SEO Best Practices Checklist

Make sure all of your content is meeting Google’s rules and won’t drive away your visitors.

Website Development

The 2 Most Important Things to Know Before Starting a Website Project

There are two things to know before starting a website project. Start by asking yourself these questions.