Strategy First

Most of our new clients lament that their current website just doesn’t reflect who they truly are. It doesn’t showcase their unique value, the design doesn’t compliment their personality or branding, the content doesn’t speak to their ideal audience, and it doesn’t have a clear, compelling, unified message throughout.

That’s because they didn’t start with strategy.

We’ve developed an effective and illuminating Discovery process aimed at nailing down the best message to share your story and reach your ideal customer.

We’ve seen so many “ah ha!” moments during Discovery as our clients realize for the first time some unique gem about their company that sets them apart from everyone else in their industry. Or a characteristic of their target audience they had never identified till now.

It’s not that our clients don’t know their business or their industry. They know it better than anyone. They just haven’t been asked the right questions to draw out those nuggets of truth that make them stand out in their space.

From Discovery forward, everything we do in your project is informed by what we’ve learned about you, your goals, and your target customer.

And after your site is built, we’ll do our part to ensure it always stays up-to-date and relevant.

You may be antsy to get a site online, but trust us when we say it isn’t serving your business or your customer to skip the strategy. To get the most out of your website — regardless of your goals — you MUST start with strategy.