Strategy First

Our Approach

Many business websites are done in haste or without much forethought. The rationale is “I just need to get something up to show I’m legit.” Then once it’s live, the site isn’t touched for months or even years.

The result? Well, let’s just say it isn’t pretty. 

  • Ineffective
  • Unclear message
  • Unclear Target Audience
  • Doesn't Connect or Engage
  • Outdated
  • Broken Links, Unsupported Technology
  • Old Content
  • Overall Flat and Underperforming

Most of our new clients lament that their current website just doesn’t reflect who they truly are. It doesn’t showcase their unique value, the design doesn’t compliment their personality or branding, the content doesn’t speak to their ideal audience, and it doesn’t have a clear, compelling, unified message throughout.

That’s because they didn’t start with strategy. (boom. 🎤 mic drop)

You may be antsy to get a site online, but trust us when we say it isn’t serving your business or your customer to skip the strategy. To get the most out of your website — regardless of your goals — you MUST start with strategy.

You’ll love the way we do strategy.

We’ve developed an effective and, dare we say, enjoyable Discovery process.

We’ve seen so many “ah ha!” moments during Discovery as our clients realize for the first time some unique gem about their company that sets them apart from everyone else in their industry. Or a characteristic of their target audience they had never identified till now.

It’s not that our clients don’t know their business or their industry. They know it better than anyone. They just haven’t been asked the right questions to draw out those gems that make them special.

After Discovery, everything we do is informed by the information we’ve gathered about you, your goals, and your customer.

And after your site is built, we’ll do our part to ensure it always stays up-to-date and relevant.