As a blogger, you need to be as clear and intentional with your word choice as possible, because you know that you have to get your point across in fewer words. You don’t have much time to get or keep a reader’s attention. We’re talking seconds here. That’s why short text is your friend.
Bullets and numbered lists, like our headings and subheadings from video two, have a higher chance of being read than standard copy because they stand out, people don’t read, they scan. And it breaks the content up into nice, bite-sized pieces.
Hi, guys, welcome back to the “Top Ten Must-Dos for Good Blog Posts.” This second installment is all about proper headings in your blog post.
This video is the first in the “Top Ten” series, and the number one important thing for creating a good blog post is a compelling headline.
The last step in clarifying your marketing message, Success!, is where you describe what happens when a customer does decide to choose your business. You can never offer too much of a vision for your customers about what their life and company will be like after working with you.
In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. A lot of customers aren’t aware of the things that could possibly go wrong, and we want to make it clear that we have their best interests in mind up front.
Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. We’re thinking about this from a website standpoint, but asking your customer to take the next step should always be a part of your marketing message.
If you could narrow your process down to three or four compelling and concise steps, what would those be? If you can share your process in a way that directly addresses customer frustrations, you’re well on your way to a successful marketing message.
In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we’re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.