Your focus keywords are the terms and phrases that you want your post to rank for in search engines like Google. Remember, keywords are still important for SEO. They don’t carry the weight that they once used to, but they are still super critical to optimizing your blog post for Google rankings.
Providing your audience with original(ish) content can help you generate more blogs, but there are a few steps you’ll need to follow to properly use third-party materials to build your authority and trust in your brand.
As a blogger, you need to be as clear and intentional with your word choice as possible, because you know that you have to get your point across in fewer words. You don’t have much time to get or keep a reader’s attention. We’re talking seconds here. That’s why short text is your friend.
Bullets and numbered lists, like our headings and subheadings from video two, have a higher chance of being read than standard copy because they stand out, people don’t read, they scan. And it breaks the content up into nice, bite-sized pieces.
The last step in clarifying your marketing message, Success!, is where you describe what happens when a customer does decide to choose your business. You can never offer too much of a vision for your customers about what their life and company will be like after working with you.
In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. A lot of customers aren’t aware of the things that could possibly go wrong, and we want to make it clear that we have their best interests in mind up front.