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Education

Top 10 Must-Dos for Good Blog Posts #4: Short Text

As a blogger, you need to be as clear and intentional with your word choice as possible, because you know that you have to get your point across in fewer words. You don’t have much time to get or keep a reader’s attention. We’re talking seconds here. That’s why short text is your friend.

Education

Top 10 Must-Dos for Good Blog Posts #3: Bullets and Numbered Lists

Bullets and numbered lists, like our headings and subheadings from video two, have a higher chance of being read than standard copy because they stand out, people don’t read, they scan. And it breaks the content up into nice, bite-sized pieces.

Education

Top 10 Must-Dos for Good Blog Posts #2: Proper Headings

Hi, guys, welcome back to the “Top Ten Must-Dos for Good Blog Posts.” This second installment is all about proper headings in your blog post.

Education

Top 10 Must-Dos for Good Blog Posts #1: Compelling Headline

This video is the first in the “Top Ten” series, and the number one important thing for creating a good blog post is a compelling headline.

Education

Introducing the “Top 10 Must-Dos for Good Blog Posts”

I’d like to introduce you to a blog-writing guide that I’ve created. I’m calling it my “Top 10 Must-Dos for Good Blog Posts”.

Business Growth

Clarify Your Marketing Message | Step 7: Success!

The last step in clarifying your marketing message, Success!, is where you describe what happens when a customer does decide to choose your business. You can never offer too much of a vision for your customers about what their life and company will be like after working with you.

Business Growth

Clarify Your Marketing Message | Step 6: Failure

In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. A lot of customers aren’t aware of the things that could possibly go wrong, and we want to make it clear that we have their best interests in mind up front.

Business Growth

Clarify Your Marketing Message | Step 5: Determine Your CTAs

Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. We’re thinking about this from a website standpoint, but asking your customer to take the next step should always be a part of your marketing message.

Business Growth

Clarify Your Marketing Message | Step 4: Share Your Process

If you could narrow your process down to three or four compelling and concise steps, what would those be? If you can share your process in a way that directly addresses customer frustrations, you’re well on your way to a successful marketing message.

Business Growth

Clarify Your Marketing Message | Step 3: Introduce Yourself

In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we’re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.