Book Review: Building a StoryBrand

Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their customers. In Building a StoryBrand, our team learned how to use a framework to tell stories that capture clients’ attention — and their business.

What is a 404 Page and Why Do You Need One?

The 404 page is a staple of the internet. If you combined all the times someone landed on a 404 page instead of the page they were trying to reach, you’d have more hits than Google, Facebook, and America Online combined.* (*Editor’s Note: This might not be true.) But what is a 404 page? And […]