Book Review: Building a StoryBrand
Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their customers. In Building a StoryBrand, our team learned how to use a framework to tell stories that capture clients’ attention — and their business.
10 Point SEO Best Practices Checklist
Make sure all of your content is meeting Google’s rules and won’t drive away your visitors.
The 2 Most Important Things to Know Before Starting a Website Project
There are two things to know before starting a website project. Start by asking yourself these questions.
Drawing a Blank: Benefits of a Text-Only Header
Can you really just slap a text-only header at the top of your website and call it ‘design’?
Does My Website Need a Sitemap Page?
A sitemap page is an important design component that makes sure your website is easy for Google to read.
What is a 404 Page and Why Do You Need One?
The 404 page is a staple of the internet. If you combined all the times someone landed on a 404 page instead of the page they were trying to reach, you’d have more hits than Google, Facebook, and America Online combined.* (*Editor’s Note: This might not be true.) But what is a 404 page? And […]
The 3 Best Questions for Your Web Designer
We’ve come up with some simple questions for your web designer that any agency worth your time should be able to answer easily.
How to Plan Website Projects
Here are some tips on how to plan website projects so they will succeed, and how to get the most out of your website team.
Get the Most Out of Your Single-Product E-Commerce Website
Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that’s it. If you’re one of those businesses, don’t believe even for a second that you’re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your […]
6 Best Practices For Your Email Drip Campaign
The email drip campaign system you use and the offers you share are going to be up to you, but there are a few best practices that you can use to make sure you’re on the right track.
