Done is better than perfect

So many small business owners fall into the trap of perfectionism. But we all know what happens when we get too picky — a big fat NOTHING. Perfectionism doesn’t serve us, it works against us. We become our own worst enemy and productivity and efficiency go out the window. Don’t get me wrong — it’s […]

How to Plan Website Projects

Here are some tips on how to plan website projects so they will succeed, and how to get the most out of your website team.

Get the Most Out of Your Single-Product E-Commerce Website

Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that’s it. If you’re one of those businesses, don’t believe even for a second that you’re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your […]

How to Develop a Keyword Strategy for Your Website

If you’re at all familiar with SEO and online marketing, then you probably know that keywords are crucial to Google’s ranking system. Determining which keywords to use, how often to use them, and how to fit them into engaging, valuable content is all part of the process. If you want your website to rank well on […]

What You Need to Know About Heat Maps & Scroll Maps

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Optimize. Optimize is one of the most frequently used words in web design and online marketing. It literally puts the “O” in SEO. Some optimization tactics are basic — make sure all of your links work, include a Call to Action, etc. Professional ‘optimizers,’ however, need to go deeper than these surface-level improvements. And to do […]

How Much Should I Spend on a Website?

What does a new B2B website cost these days? More importantly, how much should I spend on a website? People often have no idea how much they should spend when on a new or redesigned website for their business. The never-ending options for website creation can make it difficult to understand how much you should […]