Hey guys, I’m back! It’s Tyree from Website Muscle. We are going through our top ten list for must-dos for good blog posts and we’re on number eight: links.
External & Internal Links
There are two types of links: external links and internal links.
External links are when you link to someone else’s website, another article, another post, or what have you. You’re linking away from your website.
Internal links are links to other pages on your website and are highly recommended for blogs. When you write a new post and you refer to a topic you’ve written about before (which you will do eventually), take a few extra seconds, highlight that text, and link to your previous post.
This helps users stay on your site longer because they might find something else interesting to read on your site. We want to make it as easy as possible for them to find more of your content to engage in.
External links are okay too, especially when you are quoting someone or using another site for inspiration and you wanna link to that. Maybe sourcing an image. But please make sure that external links always open in a new tab. We do not want to usher people away from your site, okay?
If your external link opens in a new tab, your user still stays on your site, but they can go to that other tab if they want to see the source of the link. So, use links, but just be sure that they open…external links open in a new tab. Internal links don’t have to. That’s totally up to you.
Our “Blog Writing Guide” eBook has 10 tips on creating effective blogs for your audience. If you’re interested, download it here.