Videos actually have a higher chance of ranking on the first page of Google keyword results for videos than text pages. Also, more people prefer to watch videos nowadays. Video watchers are more serious buyers, responsible for more page views on a website, spend more time on websites, and complete more conversions.
Your reader just finished reading or scanning your amazing blog post. What do they do now? Your call to action, or CTA for short, that answers the question: What do I do next? (Don’t ever assume that the reader knows what you want them to do.)
If you have done any blogging, you know that categories and tags are useful for segmenting blog post content based on subject matter, theme, or keywords. The main purpose of categories and tags is to organize the content so that it’s easy to access for our readers.
There are two types of links: external links and internal links. External links are when you link to someone else’s website, another article, another post, etc. Internal links are links to other pages on your website and are highly recommended for blogs.
Your focus keywords are the terms and phrases that you want your post to rank for in search engines like Google. Remember, keywords are still important for SEO. They don’t carry the weight that they once used to, but they are still super critical to optimizing your blog post for Google rankings.
Images can really add depth to your posts. They can help tell the story that you’re telling.
Providing your audience with original(ish) content can help you generate more blogs, but there are a few steps you’ll need to follow to properly use third-party materials to build your authority and trust in your brand.
As a blogger, you need to be as clear and intentional with your word choice as possible, because you know that you have to get your point across in fewer words. You don’t have much time to get or keep a reader’s attention. We’re talking seconds here. That’s why short text is your friend.
Bullets and numbered lists, like our headings and subheadings from video two, have a higher chance of being read than standard copy because they stand out, people don’t read, they scan. And it breaks the content up into nice, bite-sized pieces.
Hi, guys, welcome back to the “Top Ten Must-Dos for Good Blog Posts.” This second installment is all about proper headings in your blog post.