Is Link-Building Still a Thing, and Does it Work?

Does link-building still work? Does link-building bring back memories of a bygone era? Some would have you believe link-building is an obsolete SEO tactic… either not effective, or too risky. The wise sage of all the internet (Google, obvs) would beg to differ. As with virtually all SEO campaigns, there are no quick fixes. (And […]

The Difference Between SEO and PPC – and Why it Matters

“We’re still in the first minutes of the first day of the Internet revolution.” — Scott Cook, Intuit co-founder As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing. For a long time, web-savvy folks — including us — touted the benefits […]