Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that’s it.
If you’re one of those businesses, don’t believe even for a second that you’re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your marketing efforts on a single niche, rather than being forced to divide your attention between multiple offerings.
In any event, if you’re selling your product online, you may be wondering what your e-commerce options are. It’s important that you put your best foot forward as a professional and legitimate online business. On the other hand, you don’t necessarily need the expansive functionality of a traditional multi-product site.
We’ve built a number of single-product e-commerce websites over the years, and we’ve found that a full-feature e-commerce solution is not likely going to make sense for you. Here’s why:
- It’s expensive. You’re going to pay a lot more money for functionalities you don’t even need.
- It’s overkill. Simplicity is better, both for you and the UX.
- Full-feature e-commerce sites are onerous to maintain.
Our Recommendations
We recommend a clean, modern website built on the WordPress platform, with high-quality (ideally professional) images and well-written content.
Content should be clear, concise, and compelling. Home page content will likely be short, attention-grabbing, and very CTA-focused. It should immediately highlight what problem(s) your product solves.
Trust indicators such as testimonials, logos of prominent clients, awards, and news outlets your product has been featured in can be sprinkled throughout the site to boost your credibility.
A designated Product page with detailed information about your product, including features and specifications.
An About page for information about your company and your expertise within your industry.
Payment Solutions
Let’s say you’ve set up your WordPress site with great images and compelling content. Next, your customers need to be able to purchase your product easily.
Many large e-commerce sites have fully integrated payment solutions on their websites. These are costly and complicated to maintain and update.
You’ve got one product, so you can keep it simple. We recommend taking payments through a third-party site, such as:
- A PayPal “Buy Now” button, or
- Authorize.net Simple Checkout
There are others out there — do some research and you’ll find the best solution for your business.
You’ll need to set up an account with the payment service, and then it’s as simple as adding a snippet of code to your site.
Give us a call if you have any questions about single-product e-commerce or third party payment solutions on your WordPress website, and we’ll be happy to walk you through it!
