How to Categorize Products for your E-Commerce Site
Navigating your e-commerce site is all about UX. Here’s how to optimize it with the right categories.
What You Need to Know About Heat Maps & Scroll Maps
Optimize. Optimize is one of the most frequently used words in web design and online marketing. It literally puts the “O” in SEO. Some optimization tactics are basic — make sure all of your links work, include a Call to Action, etc. Professional ‘optimizers,’ however, need to go deeper than these surface-level improvements. And to do […]
5 Benefits of Call Tracking for Your Business
5 Benefits of Call Tracking for Your Business. Call tracking allows you to analyze your phone traffic and measure the quality of your marketing campaign.
What Is Lead Quality and How Do I Measure It?
What Is Lead Quality and How Do I Measure It?
4 Reasons Why Retargeting Is Awesome for B2B Companies
4 Reasons Why Retargeting Is Awesome for B2B Companies. We want to put your ads on every website your leads visit after yours — and we can. Here’s how.
The Difference Between SEO and PPC – and Why it Matters
“We’re still in the first minutes of the first day of the Internet revolution.” — Scott Cook, Intuit co-founder As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing. For a long time, web-savvy folks — including us — touted the benefits […]
Why Follow Your Competitors When You Can Follow the Numbers?
When I meet with clients to talk about a website project, I usually ask if there is anything they like or dislike about their competitors’ websites. (Mostly I just want to make sure I’m giving the client what they want.) Their answers are always different, and always interesting. Part of being a Web Designer & Developer […]
How Much Should I Spend on a Website?
What does a new B2B website cost these days? More importantly, how much should I spend on a website? People often have no idea how much they should spend when on a new or redesigned website for their business. The never-ending options for website creation can make it difficult to understand how much you should […]
10 Tips for Getting the Best Logo Ever from 99Designs
Sometimes clients don’t have the experience they could have with 99Designs. Here are 10 tips for getting the most out of your contest, and the best outcome.
6 Simple Reasons Your Business Needs Online Marketing
Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it. According to Jenny Servis, Vice President of Marketing for SnapRetail, online marketing has gone from an option to an essential: “Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must […]
