Logo Styles
Logo Formats
Which one of these logo formats do you believe best represents your brand?
Logotype
This format includes your company’s name in stylized typeface and/or your company initials in a simple shape.
Pictorial Mark
This mark includes literal or representative imagery to symbolize your brand.
Abstract Mark
This format includes abstract shapes and symbols that convey a specific idea or attribute. These types of logos are very unique and identifiable often without the company name.
Emblem or Enclosure
This features the name or initials of the company, usually as part of a pictorial element or shape.
Logo Styles
Which one do you feel best represents your brand?
Web 2.0
Common elements typically include vibrant colors, a subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.
Contemporary
Common elements include fresh colors, stylized imagery and clean type.
Classic
Common elements include timeless colors, literal imagery and traditional type.
Detailed/Stylized
Common elements include detail, textures, flowing lines and distinctive type.
Complex illustration
These include a hand-drawn feel depicting a scene or character.
Font Style
What style of font do you feel best represents your brand?
Serif
Sans Serif
Script
