How to Categorize Products for your E-Commerce Site
Navigating your e-commerce site is all about UX. Here’s how to optimize it with the right categories.
5 Benefits of Call Tracking for Your Business
5 Benefits of Call Tracking for Your Business. Call tracking allows you to analyze your phone traffic and measure the quality of your marketing campaign.
What Is Lead Quality and How Do I Measure It?
What Is Lead Quality and How Do I Measure It?
4 Reasons Why Retargeting Is Awesome for B2B Companies
4 Reasons Why Retargeting Is Awesome for B2B Companies. We want to put your ads on every website your leads visit after yours — and we can. Here’s how.
The Difference Between SEO and PPC – and Why it Matters
“We’re still in the first minutes of the first day of the Internet revolution.” — Scott Cook, Intuit co-founder As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing. For a long time, web-savvy folks — including us — touted the benefits […]
Why Follow Your Competitors When You Can Follow the Numbers?
When I meet with clients to talk about a website project, I usually ask if there is anything they like or dislike about their competitors’ websites. (Mostly I just want to make sure I’m giving the client what they want.) Their answers are always different, and always interesting. Part of being a Web Designer & Developer […]
10 Tips for Getting the Best Logo Ever from 99Designs
Sometimes clients don’t have the experience they could have with 99Designs. Here are 10 tips for getting the most out of your contest, and the best outcome.
Domain Names, Hosting, Email, Oh My!
Your domain name, hosting account, and professional email are crucial components to launching your business website. What the heck does all that mean? I’m not going to teach you how to access your zone file in GoDaddy, setup your email by updating your MX Records to point to Google Apps, and then point your IP […]
6 Simple Reasons Your Business Needs Online Marketing
Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it. According to Jenny Servis, Vice President of Marketing for SnapRetail, online marketing has gone from an option to an essential: “Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must […]
Why It’s Important to Define Your Target Market
If you haven’t defined your target market or created a buyer persona for your business, your marketing efforts aren’t as effective as they could be.
