Book Review: Building a StoryBrand
Most business owners spend so much time on the details of their companies that they don’t know how to have effective marketing conversations with their customers. In Building a StoryBrand, our team learned how to use a framework to tell stories that capture clients’ attention — and their business.
How to Write a Super Effective Case Study
We’ve done our fair share of trial-and-error on what makes a great case study. The framework and tips here are designed to create effective case studies easily.
Get the Most Out of Your Single-Product E-Commerce Website
Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that’s it. If you’re one of those businesses, don’t believe even for a second that you’re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your […]
6 Best Practices For Your Email Drip Campaign
The email drip campaign system you use and the offers you share are going to be up to you, but there are a few best practices that you can use to make sure you’re on the right track.
How to Categorize Products for your E-Commerce Site
Navigating your e-commerce site is all about UX. Here’s how to optimize it with the right categories.
5 Benefits of Call Tracking for Your Business
5 Benefits of Call Tracking for Your Business. Call tracking allows you to analyze your phone traffic and measure the quality of your marketing campaign.
What Is Lead Quality and How Do I Measure It?
What Is Lead Quality and How Do I Measure It?
4 Reasons Why Retargeting Is Awesome for B2B Companies
4 Reasons Why Retargeting Is Awesome for B2B Companies. We want to put your ads on every website your leads visit after yours — and we can. Here’s how.
The Difference Between SEO and PPC – and Why it Matters
“We’re still in the first minutes of the first day of the Internet revolution.” — Scott Cook, Intuit co-founder As the internet grows, many business owners are struggling to be noticed by Google and contend with increasingly competitive forms of online marketing. For a long time, web-savvy folks — including us — touted the benefits […]
Why Follow Your Competitors When You Can Follow the Numbers?
When I meet with clients to talk about a website project, I usually ask if there is anything they like or dislike about their competitors’ websites. (Mostly I just want to make sure I’m giving the client what they want.) Their answers are always different, and always interesting. Part of being a Web Designer & Developer […]
