About Us
From humble beginnings come great things
What started as one guy pulling all-nighters to teach himself HTML code and website design, has turned into a thriving family business, going strong for nearly 20 years. Sure, we’ve seen our ups and downs and iterations (what small business hasn’t?), but what has remained constant is our commitment to integrity and our love for small business.
Sam Nelson
The Man Behind the Muscle
Sam took the world by storm when he founded Website Muscle in 2008. Okay, maybe that’s a tiny exaggeration, but truly — over the past 18 years he’s given hundreds of business owners a voice and helped them to stand out in their markets. Sam is a true entrepreneur and champion of small business, a visionary and the hardest working guy you’ve ever met, not to mention an all-around great human and dedicated family man.
Favorite Quote
“Happiness is not something you postpone for the future; it’s something you design for the present.” – Jim Rohn
Greatest Honor
I have officiated six weddings, including for several friends and my sister.
Greatest Accomplishment
Playing volleyball and basketball at UCLA.
Obsessions
Luxury watches and sneakers.
Tyree Nelson
The Trusty Sidekick
Tyree is Sam’s other half. Married for 21 years, she joined the Website Muscle team after their son started preschool in 2010. Now he’s grown and she and Sam are adjusting to life as empty nesters. Tyree wears a lot of hats at Website Muscle, including project management, admin, and content organization. Her hobbies include cheering Noah on in college volleyball, reading, and enjoying her new sauna.
Favorite Quote
“We love because he first loved us.” – 1 John 4:19
Greatest Honor
Being a Mom. Hands down the best job and greatest joy of my life.
Greatest Accomplishment
Passing the California Bar Exam on the first try.
Obsessions
Health & longevity… and true crime.
Our Core Values
Ownership
Take interest. Take initiative. Be proactive. Always be improving. Deliver quality work.
Teamwork
Dive in. Help out. Learn from each other. Share success. Bring something to the table.
Humility
Put others before self. Defer to one another. Be open to new ideas. Do the right thing.
Balance
Family. Relationships. Health. Work. Focus on the right things at the right time.
Respect
Treat others how you want to be treated. Seek first to understand, then to be understood.