Hey, it’s Tyree from Website Muscle again. If you’ve been watching the videos or have read the e-book on our Top 10 Must-Do’s for Good Blog Posts, thank you! I hope you’ve enjoyed them and found them to be valuable for your own blogging.
As always, if you have any questions, I’m available and love to discuss this stuff. So, I wanted to give you my bonus number 11 must do for good blog posts, Videos.
It’s exactly what I’m doing now, and as you can see you do not have to be a professional in order to do it. So, if you’re not a fan of being in front of the camera, you’re not alone, but you might want to think about conquering that fear.
Benefits of Blog Videos
Videos actually have a higher chance of ranking on the first page of Google keyword results for videos than text pages. Also, more people prefer to watch videos nowadays than to read text.
With that in mind, video watchers tend to be more serious buyers, and video marketing has been responsible for more page views on a website, more time spent on a website, and more conversions completed on a website.
It might be a good idea to think about repurposing your blog posts into short videos. It also really helps to showcase your personality too, and get people to know, trust, and like you.
And just a couple tips for making your videos Google friendly before we wrap up. Put keywords into the titles, descriptions, and tags. Post them on YouTube and then embed them into the relevant pages or posts on your website.
You can create a video library on your website so Google knows where to find your content, and link to your website at the beginning of the videos if you can.
Ultimately, it really just helps to do it. I’m using a tool called Soapbox by Wistia to create these videos now. So it doesn’t have to be professionally done, it doesn’t have to be crazy good, just putting yourself out there. And it’s good — good for your growth as a blogger, and hopefully for business growth as well. Again, I hope you’ve enjoyed this series and found some value in it.
Learn more about effective blogging with our “Blog Writing Guide” eBook. Download it here.