Why Follow Your Competitors When You Can Follow the Numbers?
When I meet with clients to talk about a website project, I usually ask if there is anything they like or dislike about their competitors’ websites. (Mostly I just want to make sure I’m giving the client what they want.) Their answers are always different, and always interesting. Part of being a Web Designer & Developer […]
How Much Should I Spend on a Website?
What does a new B2B website cost these days? More importantly, how much should I spend on a website? People often have no idea how much they should spend when on a new or redesigned website for their business. The never-ending options for website creation can make it difficult to understand how much you should […]
10 Tips for Getting the Best Logo Ever from 99Designs
Sometimes clients don’t have the experience they could have with 99Designs. Here are 10 tips for getting the most out of your contest, and the best outcome.
Domain Names, Hosting, Email, Oh My!
Your domain name, hosting account, and professional email are crucial components to launching your business website. What the heck does all that mean? I’m not going to teach you how to access your zone file in GoDaddy, setup your email by updating your MX Records to point to Google Apps, and then point your IP […]
6 Simple Reasons Your Business Needs Online Marketing
Online marketing offers undeniable benefits for businesses savvy enough to take advantage of it. According to Jenny Servis, Vice President of Marketing for SnapRetail, online marketing has gone from an option to an essential: “Ten years ago it may have been a choice to jump on the online bandwagon, but now it’s an absolute must […]
Why It’s Important to Define Your Target Market
If you haven’t defined your target market or created a buyer persona for your business, your marketing efforts aren’t as effective as they could be.
5 Ways to Climb the Google Rankings
5 Ways to Climb the Google Rankings. We’ve come up with five tips that will help you develop your online authority and improve your search engine ranking.
Vistage – Is It Worth It?
My business coach, Eric McGrath of Driven for Life, kept telling me… “Sam, you NEED to set time aside each week to work ON your business rather than IN it.”
